Communication Campaigns

Communication campaigns turn a goal into a coordinated plan of blog and social posts, scheduled for you. You name the campaign and set its goal, the AI proposes a dated content plan across your blog and connected social channels, you review and adjust it, and Nolorem generates and schedules everything.

Campaigns are a Premium capability. They are entirely organic: the plan is about what to publish, when, and on which channels.

How It Fits Together

A strategy is the standing context for one blog, which Nolorem treats as one brand: your objectives, audiences, channel mix, brand voice, and content pillars. It is mostly filled in from your blog settings, so you confirm it rather than build it from scratch. One active strategy exists per blog.

A campaign runs under that strategy for a set period. Each campaign has a goal, a period, a cadence, and the dated plan of blog and social items it produces.

Starting a Campaign

1. Open the Campaigns page from the sidebar (it follows your active blog).
2. Click New campaign. A short wizard asks for a name and a goal: pick one of the AI-suggested goals, grounded in your blog's audience and positioning, or write your own.
3. You land on the campaign page and the AI Assistant opens automatically, already knowing your blog's audiences and voice. Confirm that context, and if you have several audiences, tell it which one this campaign is for.
4. The assistant proposes the audience, channels, cadence, and the right period for this goal, and explains why. Apply its proposal, then generate the plan.

The wizard deliberately does not ask for dates. Some goals are short bursts and others run for months, so the assistant recommends the timing once it understands the goal.

If you name a new audience in the chat, Nolorem writes it back into your blog settings so the two never drift apart.

Reviewing the Plan

The campaign detail page shows the proposed plan as a dated list of lightweight cards: date, channel, title and hook, summary, and the content pillar. You can adjust it two ways:

• Conversationally, by asking the assistant to change things.
• Directly, by editing a card's title, changing its date or channels, or removing it. The list always stays sorted by date, so moving a card is a matter of changing its date.

Nothing is generated in full yet. These are skeletons. Once you confirm, the plan locks while generation runs.

The Confirm Gate

When you are happy, choose Confirm and generate. A confirmation step shows exactly what will happen: how many blog and social posts, the date range, and how many of your monthly blog credits it will use.

Here you also choose the publish mode with a single switch:

• Hold each for my review (the default): everything is generated and scheduled as drafts, and you approve each post, or a batch, before it goes out. This is the safer choice for brand control.
• Auto-publish on schedule: posts publish at their planned times without further action.

Generation and Progress

After you confirm, generation runs in the background and you stay on the campaign page. A progress bar and a per-item list show each post moving from queued to generating to done. If a post fails, Nolorem retries it automatically a couple of times; if it still fails, that one item shows Retry, Edit, and Skip, and the rest of the campaign keeps going.

Generated posts are linked to the campaign and appear on your calendar, where a colored campaign chip lets you show or hide just that campaign's posts.

Running a Live Campaign

From the campaign page you can:

• Pause the whole campaign. Nothing publishes while it is paused.
• Resume by picking a new start date. The remaining unpublished posts shift forward together, keeping their spacing and weekday alignment and skipping weekends. Nothing that already published is touched.
• Cancel the rest, which removes the not-yet-published posts and leaves the published ones in place.
• Edit, reschedule, or remove any individual post that has not published yet.

In hold-for-review mode, the review queue lets you approve posts one at a time or in a batch.

Measuring Results, Honestly

The campaign report is built around what Nolorem can actually measure, and it is clear about what it cannot.

• Execution and consistency are fully tracked: how many planned posts were published, how on-time they were, and which channels you covered.
• Social engagement comes from your connected channels per platform: impressions, views, likes, comments, shares, saves, and followers. Where you set a target for one of these, the report scores target against actual.
• What is not tracked is shown plainly as outside Nolorem's view rather than as a zero: blog reach, link clicks, and conversions or sales. Nolorem does not have a data source for these today, so it will never invent a number for them.

An AI summary leads the report and reads your goals through the metrics that exist, so you get an honest picture instead of a scorecard that fakes precision. A Refresh button pulls the latest engagement figures.