Repurposing blog posts to social

Repurposing turns an existing blog post into social media content in a few clicks. The AI reads your blog content, adapts it to each platform's style and length, and applies your Voice DNA profile so the result sounds like you.

Two ways to start

• From the social composer: go to Social then Compose and select the Repurpose blog post tab.
• From a blog post: open a published post's three-dot menu and choose Repurpose to social. This opens the composer with the post pre-selected.

The flow

The Repurpose tab is a single progressive page:

1. Select a blog post. A searchable combobox lists your posts newest first, each showing title, date, language, and status. Only published posts can be repurposed.
2. Choose a Voice DNA profile (optional). The AI matches that profile's tone, vocabulary, and style.
3. Select channels using the channel chips. Each channel gets its own platform-specific card.
4. Set tone and style (optional), with an optional style override instruction.
5. Pick a content type: Post, Insight, Hot Take, Question, Story, Curated News, or Educational.
6. Choose the output language if it differs from the source post.
7. Click Generate. The AI produces tailored content for each selected channel as editable cards.
8. Review and edit each card's text, hashtags, and schedule.
9. Schedule individual cards, or use Schedule All Posts to batch-schedule everything at once.

What Voice DNA does

When you select a voice profile, the AI matches its tone and style, uses vocabulary and phrasing learned from your writing samples, and applies your custom tone settings. Without a profile, it uses sensible defaults based on the tone you choose.